Too small to fail? Running a small business during a crisis means finding out who is loyal to you and your business and how loyal you want to be back to those whose loyalty waivers. From a business planning point of view, a small business can accomplish a lot during these times by figuring out what they want to do and who they want to do it with. Loyalty boils down to people, whether they are on the supply side or the buy side, and when things get tough the question of who the real partners are gets answered. Topics include:
- People who are loyal and stay with the business
- Customers who are loyal and stay with the business
- What happens to infrastructure?
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