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RERL-1563-How Investors Look at Startups

RERL-1563-How Investors Look at Startups

Belief in your product is a must for any startup, and a good sign for entrepreneurs is discovering other people believe in your product. The early years are often the most difficult for new businesses and angel investors can be a big help when money gets tight. So how do you convince someone like Leigh Soutter of Florence Venture Partners to even look your way? Today Joe, Jack Russo and Leigh Soutter discuss how investors look at startups. Specific topics include:

  • Figuring out a customer base
  • Home run products and teams
  • What investors look for in a startup
  • Keeping an open mind during investor meetings
  • Leigh’s startup challenge
  • What can make or break a deal with an investor



If you wish to contact Joe Cucchiara email him at, call (408)-838-9060 or simply visit We also provide additional information to help you make smart decisions in and around your real estate venture.

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