Knowing how to hit your target customer is a key component to growing your business. Currently word of mouth is still the best way to spread knowledge of a product within a segment of the population. Spending time with the target consumer is often the biggest competitive advantage for entrepreneurs and failure to do this can become the biggest problem. Don’t let your business fail to grow because you didn’t understand what your customer really wants! Today Joe and Jack Russo discuss how to grow your business by knowing the people who buy your product.

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